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The same logo, colours and typefaces in the product, on the web, in documents and in print. This is how Nomar looks, and why.
That is what we promise our customers. The visual identity should feel the same: calm, orderly and clear. Nothing that stresses, nothing that shouts.
Space signals calm.
Nomar green points out one thing at a time. Never a large surface.
Nothing may reduce legibility.
A grid of squares, soft shapes and a calm voice.
The symbol is a pixel N with a soft curve in the middle. The wordmark is lower case, built from straight bars with rounded joins. The accent square under the a ties them together.
Symbol and wordmark are drawn on the same grid. The symbol takes columns 1–8, one column is empty and the wordmark takes columns 10–35.
Every bar is whole cells joined together, and the accent square is a single cell on the bottom row.
Where a bar meets a crossbar they are joined by a bridge. It is drawn in a block of 2 × 2 cells with a circle in each cell:
r = 14,05, half a cell, in the filled cells.
R = 19,25, the pitch minus half a cell, in the empty ones.
Because r + R is exactly one pitch, the circles touch. The bridge is the space between them.
Colour is the default, on light and dark backgrounds. Mono is for one-colour print, photos and every coloured background.
The symbol stands alone where the wordmark gets too small: as app icon, favicon and avatar.
Clear space is at least the height of the symbol, x, all around the logo. Nothing else may sit there.
The wordmark is at least 16 px tall on screen and 8 mm in print. Below that, use the symbol, at least 12 px or 5 mm.
The logo never changes. No other colours, no rotation, no effects and no plate in another colour.
Don’t write NOMAR in text where the logo should be.
The logo’s green, and the only colour that stays the same in light and dark mode.
It points out one thing at a time: the logo, Alma, an important moment. It is never used as a large surface.
Text is near black on white. Buttons and links use a darker green than the logo, so Nomar green can stay a signal.
Surfaces and secondary text use cool greys with a hint of blue.
Geometric with round shapes. Headings, card titles and key figures, in Medium and set tight at large sizes.
Free on Google Fonts.
Inter is all body text, buttons and labels. Geist Mono is numbers that need to line up, and code.
Write in sentence case everywhere, buttons and headings included.
A few squares with the symbol’s cell and pitch. The stair marks headings, the grid marks lists and a single square echoes the accent square.
A row of squares divides larger sections. The motif is always small, never a surface.
Icons are Hugeicons with a stroke width of 2. Corners are soft and the only effect is a light edge on buttons.
No robots, no AI brains, no circuit-board graphics.
Alma is our AI assistant and the one your customers meet. She has no typeface or logo of her own.
What makes her recognisable is the avatar in Nomar green and how she sounds: calm, helpful and direct.
Alma is always presented openly as AI. She never pretends to be a person.
Get in touch and we’ll send the files in the right format, for screen or print.
gustav@nomar.se