One year since we started
Nomar Tech AB started in Västerås on 29 September 2025. Since then we have worked on one question: how do we make sure no business loses a customer to silence? A missed call at 6 pm or a question on the website in the middle of the night easily becomes a customer who moves on, without anyone noticing. Now we are marking the year with a new logo and a completely new nomar.se.
The film shows an ordinary day with Alma
The film shows how it works in practice. A visitor asks in the webchat what it costs to replace their windows. Alma answers, finds out what is needed and leaves a summary for the team in Nomar Nexus. Then someone calls when nobody can pick up, and Alma sends an SMS straight away and carries the conversation forward. The company in the film is fictional, but the flow is the same as for our customers.
An assistant, not a chatbot
A chatbot follows a script. Alma doesn’t. She is trained on your services, your common questions and your tone, and answers like a colleague who knows the business. When a question needs a person, she hands it over to your team with the whole context intact, so nobody has to start over.
Alma runs on our own AI engine
On 17 September 2026, nomar.se moved to Alma 2.0, built on Nomar’s own AI engine. That means we decide how Alma understands questions, how she answers and how conversations reach you. We can improve her at the pace our customers need, without waiting for anyone else.
A new nomar.se, built from scratch
The new website shows how Alma and Nexus fit together, with scenes from the products instead of stock photos. Here you find Alma’s two tools: the webchat that meets visitors on your website, and Missed Leads, which takes care of missed calls by SMS. Visibility now has its own track for those who want to be easier to find in Google and in AI answers. Everything is available in Swedish and English.
Plans that are easy to compare
Under Plans you see Solo, Duo and Growth side by side, with what each one includes. Duo and Growth come with our performance guarantee: five leads first, then you start paying. If you’re unsure which one fits, we’ll help you choose.
A new logo and one visual language
In October Nomar got a new logo and a design system that is now used in all our apps, from nomar.se to Nexus. The mark is built on a grid of small squares, and the same shape returns throughout the site. On the Brand page we show how the logo is constructed and what Alma looks like.
The customers who were there from the start
Our first customer was Din Hälsa in Västerås, who started with Missed Leads in November 2025. Since then Sky Spa Sweden, among others, has joined. Both describe in their own words how they work with Alma under Customer stories. We are also part of AI Sweden’s startup programme.
See Alma on your own questions
Want to know how Alma would answer your customers? Book a demo and we’ll show her on questions from your own business. Then you can see for yourself whether it fits, without changing anything on your side first.